Knowledge atlas Crafts

Aida Kaduna wool fiber artist

Leaning on tradition, creating innovative works of art with wool fibres that combine vivid colors and intense emotions, a passion valued in gold. 'Aida Kaduna', a brand created from a hobby and love for nature and the natural, by the artist Aida Pašalić at Studio Paša, was founded in 2018. Virtuously intertwines wool felting as a traditional craft and innovation in the birth of a work of art.

Name of Craft in the local language: Filcanje i slikanje vunenim vlaknima, Aida Kaduna
Type of Craft: Traditional wool processing/felting, art wool fibres painting
Knowledge Holder: Aida Pašalić
Location, Website: Rejisa Čauševića 8, 72 000 Zenica, Bosnia and Herzegovina Link to website
Contact: +387 61 987967
Type of Business: Manufacture undertaken at home with family
Year of Establishment: 1995/1996
Successors: No

Workshop and sales space: 100 m²
Materials: Paper for basis, wool, scissors, tweezers, frames
Technology / Tools / Machines: Self-adjusted and self-made tools for making art pieces with wool fibres
Techniques / Processes: Separating wool fibres, stacking fibres on top of each other to get the shape and shade of color, framing
Members / Employees: 2; Aida Pašalić artist, Saladin Pašalić owner od Studio Paša (husband)
Apprentices: Not able to find an apprentice or a successor to ensure the continuation of the craft
Education of the Craftsperson: 22 years of experience in branding and design; 8-year practice in wool felting techniques; 5-year practice in wool fibres art making.

Best-selling product: Artistic paintings made of wool fiber in different formats and motifs
Average time of production: A whole day (always made in series to optimize the process)
Average price per item: €250 – €650

Aida Kaduna – a passion worth its weight in gold

Leaning on tradition, creating innovative works of art with wool fibres that combine vivid colors and intense emotions, a passion valued in gold. ‘Aida Kaduna’, a brand created from a hobby and love for nature and the natural, by the artist Aida Pašalić at Studio Paša, was founded in 2018. Virtuously intertwines wool felting as a traditional craft and innovation in the birth of a work of art.

Artistic painting with wool fibres in different formats and motifs. Like any artistic process, it begins spontaneously only with inspiration. Inspiration creates a further selection of colors and tones. She mainly uses a palette of some 6 - 7 colors, and the other tones are obtained by multiple overlapping of wool fibers. Just like when an oil painter mixes colors and gets a tone that reflects him, Aida also mixes many fibers of wool and creates living art

Since 1995/96, Aida has been engaged in design and branding with her husband Saladin. She herself worked for a long time and developed the very famous Dr. Pasha brand of natural cosmetics, which they later sold. Aida works in the house where they live or in the space of their design and branding studio - Studio Paša. Apart from the space where she will have a slightly larger desk, good natural and artificial lighting, space to store wool raw materials/fibers, scissors and tweezers, she doesn't need much. Finished works of art are either sold or hung in the Studio Paša area after framing.

Eight years ago, Aida attended a traditional wool felting workshop. She didn't really like or was impressed by the process itself, but experimenting with wool gave her a new idea and developed into an artistic expression of painting in the footsteps of Jill Harrison. And that is how from traditional wool felting and processing art from wool fibres was born. Being kind of a pioneer in this art, every day she learns something new by herself.